Supplies were short so people couldn't just go to the shops and
buy a replacement item if something wore out. Clothes were rationed,
so if a new garment was needed, you had to save up your coupons.
Socks and stockings were darned, clothes were patched and repaired,
clothes were made at home, clothes for children were cut down
from adult clothing, ladies made alterations to old garments to
give them a new lease of life. People became very inventive, and
fabrics for ladies dresses tended to be made from densely patterned
fabrics, to avoid the need for pattern matching, and therefore
clothing was introduced, to standardise the fabric quality and
ensure that the basic needswere met. The branding used on utility
clothing was CC41, and these days CC41 branded garments are sought
after and are expensive - not bad for items that were meant to
be simple basics!